Category Archives: Books and Articles

How shoppers find products with Google

Posted on July 23, 2010 by pikimal

Last Friday we talked about about choice architecture, or the presentation of choices and how it influences decisions. As choice architecture alters choices significantly, it’s up to the people who create that presentation to responsibly influence those who choose. In Thaler and … Continue reading →

Posted in Books and Articles, Company News, Corporate Criticism, Piki Toolkit, The Pikimal Mission | Tagged , , , , , , , , | 1 Comment

Small nudges, big impacts

Posted on July 16, 2010 by Jessica

Little changes can have great consequences — that’s the bottom line for Richard Thaler and Cass Sunstein in their lauded bestseller Nudge: Improving Decisions About Health, Wealth, and Happiness.  One small shift, such as swapping the order of items in … Continue reading →

Posted in Books and Articles | Tagged , , , , , , | 1 Comment

Small nudges, big impacts

Posted on July 16, 2010 by pikimal

Little changes can have great consequences — that’s the bottom line for Richard Thaler and Cass Sunstein in their lauded bestseller Nudge: Improving Decisions About Health, Wealth, and Happiness.  One small shift, such as swapping the order of items in … Continue reading →

Posted in Books and Articles | Tagged , , , , , , | 1 Comment