We pride ourselves on developing new technology and techniques to help deliver the proper content to the right audience. Particularly, we want our users to find the information they need to make a proper decision, instead of digging through text they don’t care about. It’s difficult trying to figure out what text a majority of users prefer, though. When looking at our Car Piki, should gas mileage appear in the first sentence? What about cost? Or size? With so many variables we figured we should let the user decide what’s important to them, not us. Hence, onText.
onText is a new feature you’ll see as you browse products on Pikimal. It’s an upgrade to our usual text that caters content dynamically to the user. For instance, if you’re searching our Car Piki and you check that you want “powerful cars,” the descriptions of cars are instantly updated to include that information. This way, you’re reading about the information important to you, not what marketers want you to read. And if you don’t focus your search you’ll be seeing a product description that is cobbled together from some of the community’s popular searches. So, if it turns out that everyone on Pikimal is searching for “eco-friendly” cars, the default car descriptions will include eco-friendly information.
Some other neat things that onText does is provide stats in context. We know that the 2012 Ford Flex has 262 horsepower engine, but what does that mean? Is that a lot of horses? Not enough? Well, now the description reads,”The 2012 Ford Flex has a 262 horsepower engine, so it is quite powerful.” Instant context! It helps take a lot of guess work out of product research.
New items are being introduced to the market place all the time, but how does that impact our text and descriptions? Have no fear, since onText is always on, it’s always updated. As new products are entered into Pikimal, comparisons are instantly updated. This way you’re making decisions based on the freshest information available.
We know how hard making decisions can be. We’re doing everything in our power to put you in the driver’s seat, not a marketer. We want to arm you with all of the tools we can so that you make a decision you won’t regret. onText is just the beginning of many new developments we have in store to take back decision making. We’re working on a few additional features we’ll be able to reveal next week. In the mean time, enjoy the new descriptions and if you have any questions or feedback, let us know in the comments.