The Search Bubble Expansion


Expanding Bubble


There’s been a lot of talk lately about Google’s new privacy policy. A few users have deleted their accounts in protest. Many have cleaned out their history. The fact is that most people don’t even realize the true implications. Not only for privacy, but how this can shape your online experience.

As discussed in our previous post, Google has already been collecting data about you to better their services. That’s not changing one way or another. This new policy revolves around the ability for all of Google’s online services (over 60!) to share that information with each other. Now, if you search Google for Whitney Houston don’t be surprised to see her videos being suggested on YouTube and vice versa. Is this integration such a bad thing? The answer is yes and no.

If you can get over that feeling of Google looking over your shoulder while you’re browsing the web, it can be pretty convenient. Just as Facebook remembers which friends you most interact with, Google remembers your past and frequent queries. Predictive text makes it faster than ever to find the things you search for regularly.

This all sounds innocent, but in a way we’re becoming prisoners to a predetermined online experience. Just because I’ve researched Sony televisions before doesn’t mean that I want that brand to appear in future TV searches. In fact, maybe I bought a Sony TV and had a bad experience. With the new privacy policy I’ll be seeing ads for Sony whenever I use a Google service, reminding me of a brand I may not care for.

What happens when we let a friend use our computer or search for random things? It’s too bad. Google remembers. What if you use the same account personally and professionally? Do you really want work-related search terms and advertisements haunting you?

Is there an escape? Well, you can sign out of Google to make sure you’re getting natural results. Erase histories. Try to beat the system. The truth is that there has to be something better out there. At least for many of your product-related decisions, there is. It’s Pikimal. We let our users choose what they want and use only the facts to determine the right choice for them. If you’ve already been Piki-ing, congratulations on escaping the search bubble. If not, give it a try. Google isn’t the only place to search for products.

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