Monthly Archives: November 2011

The Problem with User Ratings, Part 2: Astroturfing

Posted on November 30, 2011 by Eric Silver

77% of online shoppers use user reviews and ratings while making purchases online. This means that companies increasingly rely on positive online user reviews to make money. Enter, astroturfing. “Astroturfing” is a play on the idea of a grassroots movement. … Continue reading →

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The Best Christmas Gifts for Men

Posted on November 29, 2011 by Eric Silver

  Christmas shopping for the men in your life can be tricky.  That’s why we thought we’d put together a list of gift ideas for all the different men in your life.  If you need a little extra help shopping, … Continue reading →

Posted in Best Gifts, Christmas | Tagged | 3 Comments

Think you aren’t affected by marketing? Think again.

Posted on November 8, 2011 by Eric Silver

From Facebook to billboards to bathroom stalls, advertisements are everywhere. It’s no secret that we are being marketed to almost constantly from the time we wake up until the time we go to sleep. In fact, Media Matters estimated in … Continue reading →

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