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Monthly Archives: August 2010
This Is Your Brain On Marketing
Do you sometimes meet people who claim that marketing doesn’t affect them? Introduce them to British illusionist Derren Brown, who tricks his friends by bombarding them with clever suggestions and wordplay, and his antics might change their tune. Derren Brown … Continue reading
This Is Your Brain On Marketing
Do you sometimes meet people who claim that marketing doesn’t affect them? Introduce them to British illusionist Derren Brown, who tricks his friends by bombarding them with clever suggestions and wordplay, and his antics might change their tune. Derren Brown … Continue reading
The Evolution of Product Search: 1991-2010
Though Pikis represent an interface to product search that you may not have seen before, you’ve encountered modern product recommendation if you’ve ever made a buying decision online (and almost everyone has). If you’ve browsed books on Amazon, rented a … Continue reading
The Evolution of Product Search: 1991-2010
Though Pikis represent an interface to product search that you may not have seen before, you’ve encountered modern product recommendation if you’ve ever made a buying decision online (and almost everyone has). If you’ve browsed books on Amazon, rented a … Continue reading
How Your Use Of A Piki Revolutionizes Shopping And Manufacturing
As Pikimal makes leaps and bounds towards a public launch, we’ve hired a statistician and bought a ridiculously expensive piece of software to achieve our vision for what takes place behind this clever interface. What vision is this? It is … Continue reading
Posted in Company News, Piki Toolkit
Tagged data, marketing, mission, pikimal mission, Pikis, revolutionizing shopping, SAS, statistics
8 Comments
How Your Use Of A Piki Revolutionizes Shopping And Manufacturing
As Pikimal makes leaps and bounds towards a public launch, we’ve hired a statistician and bought a ridiculously expensive piece of software to achieve our vision for what takes place behind this clever interface. What vision is this? It is … Continue reading
Posted in Company News, Piki Toolkit
Tagged data, marketing, mission, pikimal mission, Pikis, revolutionizing shopping, SAS, statistics
8 Comments
The math behind the Piki
We’ve talked previously about how the internet is a mess when it comes to researching products and choices, and also how people’s choices are influenced by the presentation. To put it another way, the problems inherent in human decision-making have as much to … Continue reading
Posted in Piki Toolkit
Tagged books, Cass Sunstein, choice architecture, decision psychology, Nudge, piki interface, piki toolkit, Richard Thaler
1 Comment